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Top Amazon Searches
Joshua Hardwick Updated: January 1, 2021
Joshua Hardwick
Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I’m the guy responsible for ensuring that every blog post we publish is EPIC).
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Contents

Top 100 Amazon searches in the US
Top 100 Amazon searches globally

Are you curious as to which products get the most searches on Amazon? Today is your lucky day.

In this post, I’m going to share the following new pieces of data with you:

Top 100 Amazon searches (US): a list of the most popular Amazon searches in the US as of 2021.
Top 100 Amazon searches (Worldwide): the same data but with searches from outside of the United States (and with global search volumes).

But first, a quick suggestion for those doing Amazon keyword research:

You can see Amazon search volume data for 152 million keywords in Ahrefs’ Keywords Explorer.

Sidenote.
Here are the top searches on Google, Bing, and YouTube—in case you missed them.

Now, it’s data time!
Top 100 Amazon searches in the US
# Keyword Search Volume
1 nintendo switch 1,263,407
2 laptop 1,099,346
3 airpods 855,823
4 headphones 788,390
5 wireless earbuds 703,093
6 ipad 697,451
7 game of thrones 653,749
8 fire stick 622,172
9 ssd 610,063
10 fitbit 591,244
11 kindle 581,663
12 tv 580,188
13 air fryer 561,401
14 bluetooth headphones 549,827
15 roku 548,871
16 toilet paper 519,449
17 external hard drive 506,238
18 tablet 495,977
19 instant pot 494,065
20 micro sd card 493,335
21 gaming chair 482,491
22 apple watch 480,140
23 monitor 473,300
24 earbuds 465,049
25 ps4 454,253
26 alexa 444,657
27 paper towels 440,166
28 desk 429,144
29 office chair 407,844
30 ring doorbell 396,561
31 chromebook 394,535
32 weighted blanket 393,384
33 water bottle 386,527
34 gift cards for amazon 384,258
35 backpack 382,832
36 hdmi cable 375,424
37 lego 370,836
38 wireless mouse 370,512
39 mouse pad 366,865
40 iphone charger 351,935
41 hydro flask 350,347
42 bluetooth earbuds 350,006
43 gift card 340,442
44 echo dot 339,486
45 gaming mouse 339,340
46 switch 337,962
47 printer 333,910
48 nintendo switch games 333,553
49 keyboard 331,997
50 bluetooth speakers 331,268
51 iphone 324,022
52 coffee 320,407
53 aa batteries 317,797
54 ps4 controller 316,225
55 wireless headphones 315,819
56 mouse 314,685
57 shower curtain 313,728
58 the boys 313,015
59 shoes 311,621
60 amazon gift cards 311,151
61 led strip lights 306,385
62 smart watch 306,353
63 harry potter 303,500
64 cbd oil 303,386
65 kindle fire 302,317
66 pop socket 298,296
67 sd card 295,962
68 xbox one controller 294,260
69 ring 292,785
70 microwave 291,456
71 usb c cable 290,467
72 good omens 290,435
73 doctor who 289,738
74 mattress 286,366
75 gaming laptop 286,317
76 hbo 282,184
77 vacuum cleaner 281,179
78 prime video 272,182
79 iphone xr cases 271,339
80 protein powder 265,666
81 computer desk 265,179
82 socks 262,245
83 avengers endgame 259,911
84 echo 256,231
85 shoe rack 251,839
86 iphone 11 case 250,704
87 tv stand 250,234
88 yoga mat 249,780
89 aaa batteries 249,034
90 gaming headset 248,143
91 computer monitor 247,997
92 blender 246,489
93 books 246,441
94 gaming pc 243,361
95 dash cam 241,448
96 pokemon 241,286
97 luggage 240,848
98 usb hub 240,654
99 camera 240,313
100 projector 239,730

Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on.

So much so, that 50% of searches are for gadgets.

That’s excluding searches for iPhone accessories too, of which there are many.

Here are the most popular ones:
# Keyword Search Volume
1 iphone xr cases 271,339
2 iphone 11 case 250,704

Speaking of iPhone accessories, there are ~550,000 monthly searches for “Bluetooth headphones,” which makes it the 14th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.
Sidenote.
There are a further ~316,000 searches for “wireless headphones,” and ~350,000 for “Bluetooth earbuds.”

Amazon also seems to be a popular place to purchase games consoles and games.

The Nintendo Switch tops the list with 1.26M monthly searches, followed by the PS4 with ~454,000.

Gaming mice and chairs are popular too, with ~822,000 combined monthly searches.

But what else is popular on Amazon besides gadgets and games?

Well, there are still a fair few searches for “books” (~246,000) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are~582,000 searches for “kindle.”

The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get hundreds of thousands of combined monthly searches.

Other than that, there are lots of searches for everyday essentials and other “basic” items:
# Keyword Search Volume
1 toilet paper 519,449
2 paper towels 440,166
3 water bottle 386,527
4 coffee 320,407
5 aa batteries 317,797
6 shower curtain 313,728

Oh, and one non-physical product made it to the list too: “prime video” (~272,000 monthly searches).

Is Amazon catching up with Netflix? Maybe.

Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

Now let’s see the most popular Amazon searches in the US compared to the rest of the World.
Top 100 Amazon searches globally
# Keyword Search Volume
1 nintendo switch 3,148,976
2 laptop 2,460,855
3 ssd 2,301,292
4 ps4 1,769,799
5 kindle 1,744,715
6 airpods 1,686,028
7 ipad 1,646,527
8 tablet 1,435,357
9 alexa 1,395,732
10 headphones 1,380,821
11 iphone 1,362,352
12 game of thrones 1,356,414
13 lego 1,288,886
14 switch 1,234,682
15 fitbit 1,153,231
16 tv 1,116,702
17 harry potter 1,096,508
18 monitor 983,494
19 xiaomi 959,215
20 apple watch 873,773
21 wireless earbuds 843,960
22 iphone 7 825,898
23 fire stick 816,578
24 bluetooth headphones 807,508
25 iphone x 786,576
26 samsung 740,879
27 iphone xr 737,520
28 iphone 8 736,013
29 micro sd card 718,758
30 gaming chair 714,903
31 echo dot 706,259
32 air fryer 698,951
33 mouse 695,475
34 smartphone 672,084
35 smart watch 668,846
36 star wars 659,986
37 ps4 controller 647,034
38 external hard drive 643,125
39 water bottle 640,884
40 instant pot 630,709
41 roku 624,374
42 keyboard 624,215
43 chromebook 622,898
44 pokemon 615,588
45 huawei 598,802
46 echo 596,519
47 gaming mouse 595,751
48 iphone 11 583,857
49 backpack 583,449
50 earbuds 579,571
51 shoes 577,309
52 toilet paper 575,556
53 gaming pc 571,727
54 playstation 4 569,338
55 smartwatch 560,879
56 wireless mouse 557,022
57 desk 551,686
58 power bank 551,339
59 office chair 550,239
60 notebook 548,624
61 xbox one 542,321
62 printer 533,697
63 earphones 531,845
64 mouse pad 531,090
65 gaming laptop 530,421
66 hdmi cable 523,347
67 wireless headphones 523,111
68 chromecast 521,330
69 amazon 501,582
70 nintendo switch games 499,463
71 the boys 497,025
72 drone 494,577
73 sd card 494,573
74 gift card 494,231
75 xbox one controller 493,401
76 ps4 games 487,168
77 books 486,754
78 camera 483,902
79 avengers endgame 479,784
80 ring doorbell 477,038
81 gopro 475,998
82 redmi note 7 474,225
83 ipad pro 474,126
84 ps4 pro 469,931
85 powerbank 468,824
86 funko pop 468,287
87 good omens 468,170
88 laptops 467,237
89 windows 10 465,168
90 lego star wars 462,175
91 weighted blanket 457,432
92 rtx 2060 455,723
93 microwave 454,824
94 anker 453,854
95 fire tv stick 453,328
96 bluetooth earbuds 453,144
97 paper towels 452,749
98 samsung galaxy s10 452,254
99 blender 441,503
100 projector 441,020

It looks like the Nintendo Switch is just as popular elsewhere as in the United States.

Furthermore, “switch” is at #14 with ~1.23M monthly searches.

So, I think it’s fair to say that people are lovin’ the Switch!

It’s a similar story for iPhones.

Here are the top iPhone searches (and their respective volumes):
# Keyword Search Volume
1 iphone 1,362,352
2 iphone 7 825,898
3 iphone x 786,576
4 iphone xr 737,520
5 iphone 8 736,013
6 iphone 11 583,857

Interestingly, while there are hundreds of thousands of searches for older models like the iPhone 7 and 8 around the world, these phones didn’t even make it to the top 100 searches in the US.

There are also lots of searches for other non-Apple smartphones on this list whereas there were no such searches on the US list.

Here are just a couple of them:
# Keyword Search Volume
1 redmi note 7 474,225
2 samsung galaxy s10 452,254

However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)

For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#52), you’ll notice that the search volume is ~575,000. That’s only ~56,000 higher than the US-only volume, meaning that 90.25% of searches for “toilet paper” come from the US.

Perhaps Amazon hasn’t yet made the push into this market outside the US?
See more Amazon search data in Keywords Explorer

Do you want to know the number of searches for a specific query on Amazon?

Go to Ahrefs’ Keywords Explorer, enter a query and select Amazon as your search engine.

Let’s see how many people search for “bellroy” each month in the US.

4.7K searches. That’s a lot of people with great taste in wallets!

It also looks like Bellroy is popular in Japan, Germany, the UK, Canada, and Australia.

But wait, there’s more!

Using one of the reports on the left-hand menu, it’s possible to dig deeper and see the other queries people are making on Amazon in relation to this topic.

Looks like a lot of people want to buy the note sleeve!

Fancy learning more about the searches people are making on Amazon? Try our free Keyword Generator tool.
[Joshua Hardwick]Article by
Joshua Hardwick
Head of Content @ Ahrefs (or, in plain English, I’m the guy responsible for ensuring that every blog post we publish is EPIC).
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Amazingly, many people prefer to search for popular brands than type them in direct. That’s how pervasive Google has become for us as a day to day tool.

With the help of the great data research tool Ahrefs, we were able to surface the 100 most searched global keywords as of November 29th, 2021. To keep things PG-13, we removed all porn-related keywords.

 

 

Ranking Keyword Global volume
1 youtube 1225900000
2 facebook 1102800000
3 whatsapp web 607900000
4 google 548200000
5 gmail 438800000
6 amazon 381600000
7 translate 371100000
8 google translate 314600000
9 traductor 287300000
10 hotmail 243500000
11 instagram 230700000
12 weather 156600000
13 netflix 152500000
14 yahoo 133100000
15 twitter 131800000
16 yahoo mail 130600000
17 google maps 107200000
18 whatsapp 105600000
19 fb 102200000
20 roblox 100200000
21 ebay 95710000
22 outlook 89090000
23 google classroom 74170000
24 walmart 73980000
25 maps 72110000
26 yt 71600000
27 pinterest 66510000
28 speed test 65420000
29 nba 64530000
30 bbc news 63020000
31 ikea 57590000
32 omegle 56690000
33 news 55580000
34 classroom 55000000
35 twitch 52960000
36 home depot 51740000
37 amazon prime 51370000
38 g 46310000
39 weather tomorrow 46150000
40 facebook login 46100000
41 discord 45250000
42 paypal 44350000
43 linkedin 44170000
44 tiempo 42120000
45 y 41190000
46 cnn 39000000
47 calculator 37550000
48 shein 37420000
49 fox news 37240000
50 google drive 36550000
51 target 35140000
52 eresults 34970000
53 aliexpress 34290000
54 daily mail 32900000
55 you tube 32830000
56 msn 31850000
57 indeed 31500000
58 premier league 31460000
59 gmail login 31400000
60 canva 31260000
61 office 365 31180000
62 ps5 31070000
63 f 30810000
64 zoom 29060000
65 december global holidays 28620000
66 best buy 28400000
67 spotify 28220000
68 zara 28050000
69 costco 27670000
70 google docs 27090000
71 youtube to mp3 26590000
72 trump 26510000
73 google scholar 26500000
74 food near me 26400000
75 onlyfans 26360000
76 iphone 12 26300000
77 usps tracking 25830000
78 kahoot 25810000
79 airbnb 25240000
80 restaurants near me 25150000
81 bitcoin 24660000
82 nfl 23820000
83 tiempo mañana 23720000
84 craigslist 23500000
85 apple 23430000
86 ltarget 23320000
87 nike 23270000
88 election results 23150000
89 restaurants 23130000
90 minecraft 23010000
91 dominos 22910000
92 espn 22850000
93 etsy 22410000
94 clima 22170000
95 starbucks 22040000
96 tiktok 21160000
97 lowes 21100000
98 craiglist 20890000
99 disney plus 20820000
100 champions league 20,590,000